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Marketing in the Age of Web 2.0

Web 2.0(August 2008) -- Blogs, wikis, Twitter, avatars, tag clouds, widgets, RSS, podcasts, mashups, long tails, convergence, and P2P:  the lingo of Web 2.0 is enough to make any manager's head spin.  How can one make sense of the rapidly evolving Internet and its emerging social media?  

The moniker Web 2.0 describes the dizzying array of new companies and technologies that emerged from the second generation of Internet entrepreneurs.  While the Web 1.0 age was dominated by firms who utilized the Internet merely as another place where firms could publish content for consumers to read, the Web 2.0 age is dominated by more interactive, participatory, and collaborative behaviors that include consumers themselves as co-creators and disseminators of the content available on the Internet. 

To read more about "Web 2.0," click here.

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News

Social Networking and Simmons
(July 9, 2008) -- Simmons now has two new ways to get connected and re-connected - through Facebook and LinkedIn.
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Celebrating the Spirit of Giving: Reunion Class Leaders
(June 25, 2008) -- Reunion is a time for celebrating all that Simmons gives to its alumnae/i – wonderful memories, lifelong relationships, and a top-tier education – and it is also a time to celebrate what graduates have given back to Simmons. 
Click here to read the full story.

Help Us Redesign Simmons.edu
(June 25, 2008) -- Please take 5 minutes to fill out our short survey, your feedback will help us learn how you currently use the main Simmons.edu site, discover what you want to see, and make the site easier to use overall.
Click here for more information.

SIMMONS Magazine Survey Group
(June 25, 2008) -- The SIMMONS magazine is looking for alumnae/i who are interested in being part of an email survey group. Inclusion in the group requires you to read each issue of the magazine and to fill out a brief email survey sent out after each issue. Interested alumnae/i should email simmonsmagazine@simmons.edu or allyson.irish@simmons.edu.

Alumna's Sons Bike Cross-Country for Cancer Cure
(June 24, 2008) -- Justin Merolla, 24, and Jamie Merolla, 19, are riding cross-country in honor of their mother, Susan Spencer Merolla '74, who passed away in 1995 from breast cancer at the age of 42.
Click here to read the full story.

SSW Art Gallery Focuses on Socially Conscious Work
(June 24, 2008) -- SSW staff and students decided to create an art gallery of sorts, which would be devoted to work focused on social issues, along the 4th floor hallway of the Palace Road Building on the Main Campus.
Click here to read the full story.

Alumna Named Connecticut "Nurse of the Year"
(June 24, 2008) -- Cindy Adams '76 was recently named Connecticut Nurse of the Year 2008.
Click here to read the full story.

 

More News

 

Events

Simmons For A Day

Simmons Travels to...
Baltic Sea
(August 3 - 11, 2008)
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Simmons Travels to...
China and the Yangzte River
(September 3 - 14, 2008)
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Simmons for a Day
September 13, 2008
November 15, 2008
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Strategic Leadership for Women
September 22 - 26, 2008
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SOM Reunion 2008
October 3 - 4, 2008
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2nd Simmons International Chinese Poetry Conference
October 3-5, 2008
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Simmons Travels to...
Spain, Andalucia, featuring Granada and Seville
(October 12 - 21, 2008)
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Latin Night of Arts & Dinner
October 18, 2008
Click here for more info

Leading High Performing Teams
October 20 -22, 2008
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Leadership Weekend 2008
October 24 - 25, 2008
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A Special Reception with GSLIS Dean Michèle Cloonan
October 30, 2008
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Kwanzaa Celebration
December 4, 2008
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More Events

Giving

Carol Waller Pope '74 Establishes Black Student Leadership Award
(June 30, 2008) -- "The thought of celebrating leadership in the student population motivated me to establish an endowed fund so the annual award could be given in perpetuity."
Click here to read the full story.

Katz Family Sponsors Mental Health Lecture Series
(June 27, 2008) -- The Katz Family Foundation, based in Pennsylvania, recently gave the College a $25,000 gift to fund an annual College-wide lecture on mental health.
Click here to read the full story.

Celebrating the Spirit of Giving: Reunion Class Leaders
(June 25, 2008) -- Reunion is a time for celebrating all that Simmons gives to its alumnae/i – wonderful memories, lifelong relationships, and a top-tier education – and it is also a time to celebrate what graduates have given back to Simmons.
Click here to read the full story and view photos

Alumnae Rise to Challenge: College Receives $500,000 Award
(May 30, 2008) -- Earlier in the year, an anonymous donor came to Simmons with a unique challenge: attain 1,000 donor gifts in April, and she would give the College $500,000.
Click here to read the full story.

Commencement Recognition Dinner Honors Leadership Donors
(May 28, 2008) -- More than 320 guests enjoyed the annual Commencement Recognition Dinner on May 16 – an elegant evening of appreciation which honored members of the 1899 Society and the John Simmons Society.
Click here to read the full story and view photos.

Alumna Gift to Benefit GSLIS Dean's Fund
(May 20, 2008) -- A generous $25k gift has been given by Carole J. Mankin '75LS and her husband Henry J. Mankin to benefit Dean Michèle Cloonan's discretionary fund.
Click here to read the full story.

 

Contact the Giving team